Project: Rebranding and SEO Strategy for True Influence (now Anteriad)
Problem:
True Influence, a data-driven multichannel B2B demand generation service, needed updated branding and website presence to visibly stand out in a highly competitive market space.
Solution:
Working directly with the CEO, I spearheaded an innovative rebranding strategy that encompassed various components to elevate True Influence’s market presence. This ultimately involved managing an outsourced team of 18 to execute internal marketing initiatives. We accomplished a complete rebrand, including website redesign and revamped marketing and sales channels (email, collateral, messaging, PR), alongside a targeted SEO strategy to secure high Google page rankings for competitive keywords.
Results:
Through our concerted efforts, True Influence experienced a substantial increase in online visibility, achieving top Google page rankings for critical keywords. The successful execution of the rebranding strategy played a pivotal role in facilitating the company’s acquisition by MeritB2B. Additionally, the implemented initiatives streamlined internal processes and significantly boosted lead generation efforts, contributing to overall business growth and success.
Project Highlights:
- Demonstrated leadership in orchestrating a comprehensive rebranding initiative from conception to execution.
- Successfully managed a diverse team of 18 professionals to ensure seamless implementation of marketing and sales strategies.
- Achieved notable success in elevating True Influence’s online visibility through targeted SEO tactics, resulting in high Google page rankings.
- Implemented effective internal branding initiatives and outreach programs to drive lead generation and enhance brand recognition.
- Played a key role in facilitating the company’s acquisition by MeritB2B through strategic marketing and branding efforts.