Project: Branding and Marketing for VMR Products
Problem:
How to effectively brand and market a new electronic cigarette brand to achieve strong brand recognition and substantial online presence?
Solution:
Through strategic collaboration, I played a key role in shaping the branding, packaging, and form factor for VMR Products’ electronic cigarette brands, Vapor Couture and V2.
I orchestrated national print campaigns and coordinated radio and web advertising, tracking ROI to ensure effective use of marketing resources.
Efforts in social media were highly successful, driving engagement across multiple platforms and achieving over 20,000 Facebook fans. By implementing targeted SEO strategies, we secured first-page rankings for crucial keywords, enhancing online visibility and driving substantial web sales.
Additionally, I contributed to developing comprehensive business plans, corporate documents, HR and sales manuals, and a cohesive company style guide. I also produced cross-channel marketing collateral and crafted compelling sales copy for websites, newsletters, and press releases.
Results:
This project underscores my ability to integrate creative branding with data-driven marketing strategies, resulting in strong brand recognition and substantial online presence for VMR Products.
